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From Publishers Weekly
Freelance reporter Cook and Merge cofounders McCaughan and Ballance trace the history of the North Carolina–based record label that started in a bedroom and now releases some of indie rock's biggest names. The story is composed as a book-long conversation between McCaughan and Ballance (also founding members of Superchunk, hailed as the next Nirvana in the 1990s and one of Merge's first major hits) and myriad other voices from the music industry. Started in 1989 in Chapel Hill, Merge always put music and musicians first, with McCaughan and Ballance hand-stuffing the label's first seven-inch releases and eschewing contracts in an effort to keep things friendly. In a prime example of its dedication to artistic vision over pure profit, Merge took a gamble on Stephin Merritt and Magnetic Fields's ambitious three-disc opus, 69 Love Songs, when any major label would have balked. That record made numerous top 10 lists in 1999 and has sold more than 150,000 copies. While some of the label's artists may be beyond the scope of the casual music fan, bands like Magnetic Fields, Spoon and Arcade Fire demonstrate how vital Merge is to the indie rock landscape. (Sept. 15) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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About the Author
Laura Ballance plays bass in Superchunk and formed with Mac the Merge Records label. She lives in Durham with her husband and daughter.
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Product details
Paperback: 320 pages
Publisher: Algonquin Books (September 15, 2009)
Language: English
ISBN-10: 1565126246
ISBN-13: 978-1565126244
Product Dimensions:
7.6 x 0.9 x 9.5 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#387,940 in Books (See Top 100 in Books)
Okay, I just found out about this book. I read some of the good reviews and some of the bad and figured for 15 bucks it was worth a try. And I am very glad I bought it!First of all, since Superchunk is such an integral part of the first two thirds of Merge's history, if you're interested in Superchunk you'll love this book. I was hoping it would go into that with a little depth and was very surprised to find out how much. There is also very honest appraisal of the band's fallen stock in the last decade.As for "how to run an indie label", this book is great. There's a lot in there about their early business model, how they handled increasing demand, why they didn't have contracts at first, what forced them to start contracts, how big labels treated both Superchunk the band and Merge the label, and much more. For the people who said this book is basically an advertisement, I was surprised to find people readily admitting to guilt - Superchunk admitting to remixing "Hyper Enough" for radio, Merge themselves pushing their artists on the world through definite non-indie channels.One of the coolest things about this book is if there's a Merge artist you like - from the obscure Butterglory to the ubiquitous Arcade Fire - there's good stuff in there, from both label and artist. Find out how Stephin Merritt annoyed Mac & Laura (it wasn't the major label jump) or Spoon's bass player suing Spoon for allegedly co-writing the first Spoon album (I have been a Spoon fan for over 10 years and never knew that; explains why they don't play songs from the first LP anymore!).To conclude: GOOD BOOK. LOTS OF GOOD PICTURES. NEEDED MORE PICTURES OF LAURA!
Preface: Superchunk is my favorite band. But this book -- told via a well-crafted string of dialogue from musicians, producers, A&R reps and friends -- is not just about Superchunk. It's about a community of musicians who got together with the sole purpose of creating and sharing music.("Come on, fellahs, let's get together and write a song!") I think of Merge as the big brother who lets you peek at his LPs when he's not looking and might let you make a mix tape to share with your peers. (That's how I learned about Iron Maiden as well as Anvil. Remember Tank: The Filth Hounds of Hades?) Through my interest in Superchunk (thanks to a mix tape from Todd -- forever grateful), I discovered a lot of other great bands on the label. Certainly it helps if you are a fan of any of the featured bands: Superchunk, Magnetic Fields, Spoon, Arcade Fire, Neutral Milk Hotel, Lambchop, Butterglory; but it's a great story and gives insight into the changing music industry (the decline of corporate rock). I also like to think Our Noise might inspire you to get off your butt and make Your Own Noise heard -- whether it's home-brewing, writing songs, RPGing, gardening, knitting whatever. (The perfect graduation gift? Required reading for Harvard MBA?) Now, perhaps this book would be boring to many people. After all, I grew up with Merge discovering the bands, seeing the shows (Halloween at State College changed my life). But, I just love how the story is revealed with honesty, humor, thoughtfulness in their own words. Who is they? A lot of different people. In fact, there is very little narration. This book is really well constructed, much like a documentary film. The relationships are vivid and real. There's a lot of pride, but little pretension. Great photos, too. Mysteries still remain. Like why was that guy yelling hot dogs and hamburgers at Merge 10?
This book props Merge, rightfully so, as the model that any and all record labels should model themselves after. What this book does well is to establish a well run and caring label as an ally to artists and their fans. The evidence throughout the book of Merge's steadfast confidence in artists leads to the conclusion that the label is responsible for encouraging artists to continue their work and giving them a venue to do so. The world is left a pusher and more vibrant place because of this.99% of the worry and guilt that music fans feel in the digital age is aimed at musicians and the financial trouble that only seems likely to worsen. This book places an unlikely hero, the independent labels, as the lifeblood of the community that music is created in and the true root of concern that fans must feel. Will other communities like Merge emerge should their methods become too dated to sustain? Possibly. However, Merge has proven itself to be a treasure and a prized gem of the music community. It's one that deserves our attention and this book does a masterful job of snatching that attention and holding onto it.
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